I'm Meghana Rangarajan. I write about the place where AI, data, and marketing collide, and what it means for how brands actually get found, chosen, and remembered.
An ongoing series on how generative AI is rewriting discovery, advertising, and trust. This is the sharpest of what I'm thinking about right now.
The familiar awareness-to-decision funnel is vanishing from your dashboards. It hasn't disappeared. It has gone invisible, and that changes how B2B buyers really discover you.
AI marketing is splitting into two worlds: paying to show up below the answer, or earning your way into the answer itself. Here's why the organic path is the smarter ROI play for consumer brands.
Everything else, in one place. Frameworks, case studies, data breakdowns, and market research. Filter by what you're after. Pieces marked with an arrow open on the platform where they were first published.
How to segment customers by Recency, Frequency and Monetary value to predict who buys next, so you reward your best customers, win back lapsing ones, and focus retention spend where it counts.
A cookieless approach that segments markets by zip code and competitive density into four distinct clusters, each with its own play, so you can allocate spend and tailor messaging without third-party cookies.
A practical look at using A/B tests and brand-lift studies to prove what your campaigns actually move, so you optimise on real incremental impact rather than surface metrics like clicks and impressions.
How contextual targeting, powered by rich audience data, reached engaged fans during the 2022 World Cup, lifting campaign scale up to four times higher and cutting costs by as much as 66%, all privacy-safe.
Cultural tentpoles like the Oscars are a goldmine for marketers who plan ahead. How to ride a major cultural moment with timely, relevant digital ad campaigns that meet audiences where their attention already is.
Retargeting on WhatsApp is personal, immediate and easy to get wrong. A guide to crafting conversational messages that feel helpful rather than intrusive, and that nudge warm prospects towards a purchase.
Consumers spot rainbow-washing instantly. How brands can show up during Pride with genuine, year-round commitment and substance, rather than a temporary logo change that rings hollow.
A look at how the biggest technology companies are building accessibility and inclusion into their products, and what their choices signal for brands that want to serve every user rather than an average one.
Branding is far more than a logo and a palette. Seven building blocks, from defining your brand and audience to staying consistent across every touchpoint, that together earn loyalty and set you apart.
Aristotle's ethos, pathos and logos still underpin the most persuasive marketing. How to blend credibility, emotion and logic, with examples from the beauty industry, to make brand messaging genuinely move people.
Why user-generated content is one of the most trusted and cost-effective assets a brand has, and how to source, curate and deploy it across campaigns to build authenticity and social proof at scale.
Once written off, QR codes now bridge the offline and online worlds and speed up conversion. This piece argues they work best as a connective, trackable complement to your channels rather than a standalone play.
Digital marketing carries a hidden carbon cost that rivals air travel. A practical case for greener practices, from cleaner data and ad-fraud prevention to honest reporting, that cut emissions while building trust.
The five forces reshaping affiliate marketing, from AI automation and performance-based pay to more diverse content, influencer partnerships and stronger SEO. A field guide to keeping an affiliate programme competitive.
The five stages every shopper moves through, from awareness to post-purchase, and how to market to each one. A reminder that the sale is the middle of the journey, not the end.
A data-led read on how Americans shopped over the 2023 holiday season, and what shifting budgets, timing and channel preferences meant for marketers planning their peak-season campaigns.
A data snapshot of how consumers spent and shopped around Valentine's Day 2023, and how marketers can read those signals to plan sharper, better-timed seasonal campaigns.
How 2022's holiday shopping was shaped by inflation and bargain-hunting, with 75% of shoppers actively chasing a deal. The takeaway: promote early, lean into in-store experiences, and court value over loyalty.
The first restriction-free holiday travel season after the pandemic, and what the surge meant for brands. A data look at where and how people travelled, and the marketing openings it opened up.
A year-in-review recap of India's biggest consumer, travel and marketing moments of 2022, pulling the year's data into one snapshot of how the market moved.
I started in electronics engineering in Bangalore, liked the technical side, but wanted something more creative. That's how I moved from circuits to campaigns.
Since then: nearly five years at MiQ taking ad-tech products from zero to multi-million-dollar revenue across the North American market, an MBA at Kellogg, and a summer with Adobe's marketing org where I led a B2B pilot of their LLM Optimizer and built a framework for how brands show up across AI search. That work is why this whole site now leads with AI.
Whether it's a role, a collaboration, or a conversation about where AI and marketing are heading, I'd love to hear from you.